{"id":296,"date":"2018-09-17T20:43:02","date_gmt":"2018-09-17T20:43:02","guid":{"rendered":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/?p=296"},"modified":"2018-09-17T20:43:02","modified_gmt":"2018-09-17T20:43:02","slug":"q-gone-for-good-now-brio-is-its-name-o","status":"publish","type":"post","link":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/q-gone-for-good-now-brio-is-its-name-o\/","title":{"rendered":"Q gone for good. Now Brio is its name-o"},"content":{"rendered":"

Published in Business Pulse magazine in March 2016<\/em><\/p>\n

Alliance Laundry Systems Corp., the makers of Speed Queen washers, claimed a trademark on the brand \u201cQ.\u201d Therefore, Owner\/President Colleen Unema has rebranded her company to Brio Laundry on Alabama Street<\/a> just off its intersection with James Street in the Sunnyland neighborhood.<\/p>\n

Unema liked the sound and meaning of Brio (Italian noun: \u201centhusiastic vigor; great energy and confidence.\u201d ). She said in a news release, \u201c(Alliance) brought out the big corporate lawyers to file an opposition against us.\u201d After consulting with her own lawyers, she believed she had a strong case with which to push back.<\/p>\n

\u201cUltimately,\u201d she said, however, \u201cwe decided to keep our focus on what we really love to do \u2013 run our small business with integrity and determination.<\/p>\n

\"\"

Brio’s owner, Unema, added PINK machines to raise money for local families who are served by Peace Health St. Joseph Cancer Center. There are three PINK machines.<\/p><\/div>\n

\u201cAnd when you come down to it, our name is not the most important thing about us. What we bank on is our quality of service, our devotion to sustainability, and to our awesome customers.\u201d<\/p>\n

Brio Laundry provides full-service laundering with state-\u00adof-\u00adthe-\u00adart, high-\u00adefficiency washing machines and dryers, bio\u00adsafe soaps and accouterments. Machines can be programmed to text clients 10 minutes before a cycle is finished.<\/p>\n

Brio also offers laundry \u201cDrop and Dash,\u201d services for outdoor gear, pet beds, and delicate items, as well as a special \u201cMud Club\u201d self\u00adservice area for coats, boots, tents, and other difficult to manage items.<\/p>\n

\u201cBrio sounds simple, clean, and energetic,\u201d Unema said. \u201cIt fits our company vision as well as our general attitude. Our motto is \u2018Faster, Cleaner, Better, Smarter\u2019 because we believe that it\u2019s possible to make even the most mundane of chores a pleasant experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Published in Business Pulse magazine in March 2016 Alliance Laundry Systems Corp., the makers of Speed Queen washers, claimed a trademark on the brand \u201cQ.\u201d Therefore, Owner\/President Colleen Unema has rebranded her company to Brio Laundry on Alabama Street just off its intersection with James Street in the Sunnyland neighborhood. Unema liked the sound and…<\/p>\n","protected":false},"author":155,"featured_media":297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[78],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-news","tag-brio-laundry"],"_links":{"self":[{"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/users\/155"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":1,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":299,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/posts\/296\/revisions\/299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/media\/297"}],"wp:attachment":[{"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.neoninspire.com\/whatcombusinessalliance\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}